Create a Magical Experience for Your Customers

iPod, i Touch, iPad, Mac.
Sounds familiar?
Yeah, and one thing is on our mind right now, Apple. "The Great" Apple that changed/innovate technology and the whole world. When you look from left to right, up and down, you can see people proudly holding one or two of their products. Admit it or not, it creates a little bit of harmless jealousy to those who don't have one of these (hey, I'm in!). 


Most of us are wondering, what is behind the success of Apple. Is it the product? great technology? social standing? advertising? Steve Jobs? or maybe all of it.


Or maybe the so-called THE APPLE EXPERIENCE*
The Apple retail store is the most profitable store on the planet and attracts more than 20,000 visitors a week. Its customers are insanely loyal. Why?


"We are at our best when we deliver enriching experiences" -Apple credo


3 Components to Creating a Magical Experience for Your Customers


Inspire Your Internal Customer. Apple's success begins with empowered and engaged employees who truly believe they are changing the world.
Serve Your External Customer. Approach customers with a personalized, warm welcome. Probe politely to understand all the customer's need. Present a solution for the customer to take home today. Listen for and resolve any issues or concern. End with a fond farewell and an invitation to return.
Set The Stage. "Customers shouldn't think of your business as a place to buy a product or use a service. It should be a fun place to be!" -Richard Branson


With those components that we learn from Apple, isn't it nice if every businesses have those set of mind to their customers. As a customer, it's nice to walk in to a store and leave with a happy feeling rather than a bad vibes feeling. Apple is one of the businesses that is worth inspiring for.

*Carmine Gallo, Communications Coach, Author, THE APPLE EXPERIENCE: Secrets to Building Insanely Great Customer Loyalty (April 1; McGraw-Hill)

Checked by: Prof. Crisencio M. Paner, our Business Math profes...